Built for commercial and residential contractors doing $5M–$50M
Operating Systems for Contractor Businesses
Your Business Has Outgrown
the Way It Runs.
The work isn't the problem. The business has grown harder to see, harder to run, and harder to scale without you in the middle of every decision. We help contractor owners build the operating systems that bring clarity, control, and profit back — so the business runs without depending on you for everything.
30 minutes. No pitch. Leave with at least one fix you can use.
Who We Work Best With
We work with a specific kind of contractor.
If this sounds like you, we should talk.
- Contractor businesses doing $5M–$50M in annual revenue
- Growing faster than their systems can keep up
- A strong reputation and steady demand for the work
- Owners who want real visibility into the business
- Leaders building a company that doesn't depend on them for every decision
Why Andy
He's Seen the Patterns That Hold Contractors Back.
For more than twenty years, Andy Murray has worked inside contractor businesses — leading sales organizations, rebuilding operations, improving profitability, and helping owners regain control as their companies grew.
He hasn't just advised from the outside. He's worked alongside owners, diagnosing what's breaking, fixing it, and implementing the changes that let a business scale. After two decades of doing this across dozens of companies, he recognizes the patterns fast.
His value isn't technology. It's assessment — the ability to see the operational problems most people miss, and to know exactly how to fix them.
- 20+ years working inside contractor businesses
- Sales, operations, finance, and leadership — learned hands-on, in the work
- Assessment first. Technology only where it earns its place.
Andy Murray
Principal, Wide Reach Systems
Where Revenue Leaks
You don't lose money on the work. You lose it in the gaps.
When the pieces of your business aren't connected, revenue quietly slips between them. Here's where it usually goes.
Sales Execution
Proposals go out slowly and follow-up is thin. Pricing gets set on the front end without options, alternatives, or proof of past clients — so good deals stall and qualified leads quietly fall through.
Operational Consistency
The work moves, but the pieces don't connect. Pipeline, scope, and field handoffs live in different places — so opportunities stall, details slip, and no one sees the job the same way twice.
Financial Visibility
Change orders go unbilled or under-detailed. Invoices trail the work by weeks. And without a clear view of the numbers, the gaps only show up on the bank statement — after the damage is done.
One View of Everything
One Dashboard. Complete Visibility.
Everything that matters to running your business.
No more digging through spreadsheets. No more asking three people for answers.
Know what's selling, what's stalled, what's in production, what's invoiced, and what's still waiting to get paid.
The Numbers Tell the Truth.
Real-time visibility into the KPIs that drive profit, cash, and growth.
SALES
Track your pipeline and results so nothing slips through the cracks.
Closed This Week
$327,500
Closed This Year
$12,482,000
New Leads This Month
63
New Leads This Year
642
Every company's dashboard is different. We build yours around the KPIs that actually drive your business.
Illustrative sample — built from each client's own numbers and workflow.
How We Work
One Operating System. Three Phases.
Diagnose
We find where revenue is being lost, delayed, or given away — across your sales, operations, and billing.
Design
We design the systems and workflows that close those gaps and make the business easier to run.
Implement
We install it inside your team and your operations — so it actually gets used and lasts.
What Changes
Outcomes, Not Features.
The point isn't more software. It's a business that runs better and makes more — in three areas that matter.
Revenue Growth
- Higher close rates
- Faster proposals
- Captured change orders
Operational Excellence
- Fewer fires
- Consistent execution
- A team that doesn't depend on you
Financial Visibility
- Better margins
- Predictable invoicing
- Improved cash flow
- KPIs you can actually see
The 30-Day Revenue Diagnostic.
Most owners can feel that something is off — revenue leaking somewhere, but they can't see exactly where. The diagnostic finds it.
In thirty days, we pinpoint where revenue is being lost, delayed, or given away — and map out exactly what to do about it. You leave with clarity, a prioritized roadmap, and the confidence to act.
No long engagement. No monthly commitment. Just a clear picture of your business and the moves that matter most.
Ongoing work is recommended only after the diagnostic — and only if it's needed.
A Conversation, Not a Pitch
Let's see if this is
the right fit.
Book a 30-minute call. We'll talk through what's happening in your business, where the gaps might be, and whether it makes sense to go deeper. You'll leave with clarity either way.